Pricing

Three ways to work with me

Keep me on monthly, hire me for a project, or call me in by the hour. Most clients mix them: a new website as a project, then an engagement to keep it growing.

Monthly

Engagements

Each one is a monthly retainer, named for a period that built something worth keeping. They climb in scope and in how much of the business I am trusted with. Every tier includes the one before it.

Side by side

How the four compare

Comparison of the four Vida Tigris engagements
I ClassicalII RenaissanceIII BaroqueIV Medici
Starting at$250 / mo$2,000 / mo$5,000 / mo$10,000 / mo
My roleWebmasterEmbedded expertFunction leadPartner
I report toOwner or designated leadDepartment head or executive leadershipDepartment head or executive leadershipExecutive leadership
Maintenance, updates, and fixes
Security and uptime monitoring
Ongoing design and development–
Local SEO, SEO, AEO, and GEO–
Analytics and reporting–
CRM and automation–
Brand narrative and content direction––
Owns results for a function––
Strategy–RecommendsOwns itSets direction
AI knowledge and workflow systemsProject add-onProject add-onWhere it servesBuilt in
AccessDirect lineDirect linePriorityFirst call

Every tier includes the one before it. Hosting is billed separately on all four, from $30 / month.

One time

Projects

Available on their own or alongside an engagement. Project work does not include ongoing support unless it is paired with an engagement or a hosting plan.

I

Presence

One-page website For launches, local institutions, and focused initiatives. The range depends on complexity.
From $1,500
Multi-page website Five page templates to start. Additional templates are $1,000 to $1,500 each.
From $10,000
Logo design PNG, SVG where it applies, and the source files.
From $750
Logo optimization and cleanup Refines, recreates, or modernizes the logo you already have for professional use.
From $250
Cleanups and rescues For the site or system that has quietly piled up problems for years. I find what is broken and put it back in order.
Quoted per scope
Migrations Moving a site to a new platform or host without losing what already works.
Quoted per scope
Custom email domain setup Google, Microsoft, or Proton Mail on your own domain. Provider fees are separate.
From $100 / domain
II

Visibility

Local SEO foundation Google Business Profile optimization, a citation review, and a technical baseline.
From $750
Google Business Profile setup Set up properly the first time, so you show up on the map.
From $250
Technical SEO audit What is holding the site back in search, in order of what to fix first.
From $750
Technical AEO and GEO audit How visible you are to answer engines and AI search tools, and what it takes to get cited.
From $1,500
Analytics and attribution setup GA4, Search Console, Tag Manager, Microsoft Clarity, Ahrefs, and conversion tracking.
From $750
Funnel build Landing pages, forms, automations, and tracking, built around how people decide.
From $2,500
III

Operations

AI knowledge system Your expertise, processes, and business knowledge in a reusable AI assistant that answers questions, drafts content, and supports daily operations.
From $1,500
AI workflow system AI that takes actions across your software and business processes.
Quoted per scope
Custom web application Portals, dashboards, internal tools, membership systems, and business software.
Quoted per scope

As needed

By the hour

$100 / hour

For the business that does not need a retainer, just someone good to call. Strategy and technical direction, or hands-on fixes to your website when something comes up. You pay for the time it takes and nothing else.

Hosting and continuity

Keeping the lights on

Think of it as digital real estate. Hosting covers the infrastructure and I take responsibility for keeping the site alive. Support and improvements live in the engagements.

Managed hosting Infrastructure and continuity. I keep the site alive.
From $30 / month
Dedicated hosting More room and isolation for sites that need it.
From $100 / month
Domain and DNS management So changes happen promptly and correctly, without waiting on anyone.
$50 / year

FAQ

Questions Worth Asking

Is the first conversation really free?

Yes. Tell me what is going on and we will talk it through, on a call or over coffee if you are in Tampa. No pitch deck. If you want hands-on guidance beyond that without an engagement, consulting is $100 an hour.

Do I have to pick an engagement?

No. Plenty of work is a single project: a website, an audit, a rescue job, a knowledge system. And if you only need help now and then, I work by the hour. Engagements are for when you want someone looking after things month to month. A lot of relationships start as one project and turn into an engagement once the foundation proves itself.

Which one is right for me?

Look at what you are buying. If you need someone to keep the site healthy, that is Classical. If you want an expert on the team who makes everyone better, Renaissance. If you want someone to own a function and its results, Baroque. If you want a partner in how the whole business runs, Medici. Still not sure? Tell me the problem and I will tell you.

Why “from”?

Because the starting price covers a typical business at that tier, and some are not typical. More locations, more systems, or more moving parts mean more work. You get a quote for your situation before anything starts.

Can I move between tiers?

Yes, in either direction. Moving up or down is a conversation, not a renegotiation.

Is hosting included?

Hosting is separate, starting at $30 a month for managed hosting. It keeps the lights on. The engagement is the work on top of it.

What happens after a site launches?

That is when the maintenance and monitoring built into every tier kick in. I stay attached to what I build.

Not sure which fits?

Tell me about the business and what is in the way. I will tell you what makes sense, including when the answer is the smaller one. The first conversation is free.